After months of witnessing one of the best ad campaigns for a movie since The Blair Witch Project I’ve just had the surprise of Cloverfield given away in the blurb at the top of Roger Ebert’s review in his weekly email update that innocently appeared in my inbox.
After months of speculating and not knowing, the fun of the event surrounding Abram’s new film has been crushed.
I would say this is breaking movie etiquette just as much as talking on your cell phone during a movie would be.
Here are some other spoiler blurbs for movies that have come and gone that Ebert could have ruined, but was smart enough not to.
“Man escapes deserted island to find that things can change.” — Cast Away
“He can’t see the ghosts, because he’s one himself.” — The Sixth Sense
“Have you ever tried beating up yourself? Ed Norton and Brad Pitt are the same person!” — Fight Club
“Oh, my goodness, he’s been on Earth the whole time!” — Planet of the Apes
“I guess all it takes is your wife’s head in a box to push you over the edge.” — Seven
Thank you Roger Ebert for not making those mistakes. If there was only a way to reverse time and stop you from ruining the surprise of Cloverfield for half of America…in a blurb.