Archive for the ‘Marketing’ Category

Everybody’s Marketing! Film and Theatre.

June 13, 2008

Not only does being Artistic Director of a theatre company (Theatre Unleashed) keep me too busy to make any money, but you couple that along with acting in the shows, writing original material for the shows, producing the shows, being at every meeting and on every committee…well, you start to see where my 40 hours a week goes.

But it’s all for a great cause (my need to be an artist), and I’m learning too much. More than I ever wanted to. I jest, it’s a good thing.

But all of the chores that pertain to the skill sets above, the one I didn’t mention, and the one that challenges me in ways that I enjoy is being the Viral Marketer on the Marketing Committee. As much as I love live theatre, I do love film, and this gives me the opportunity to combine both of my passions. Basically I’m shooting short films to help promote the stage shows.

But they aren’t just short films. The trailers are dictated by the tone of the shows. They have to get people curious enough to pay 20 bucks and sit in a seat for two hours…a few more dollars than a movie with explosions and stars. You have to excite them about the live experience.

Here’s a trailer I put together for our currently running show (check out the website for details and come see it! I’ll have a few other trailers below.

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Summer Trailers and their Marketing Plans – No more surprises for Batman.

May 27, 2008

***Normally an image would be here, but so as not to spoil anything, I have refrained from showing too much.***

How else to do a raspberry in the title of an article without doing a smiley? Hate it. I’ll sue myself!

It was inevitable that no matter how long I kept my eyes closed during the trailers of the new Batman film I was going to see what the Joker looked like. 2 images spread across the internet like wild fire. Okay, fine. I can live with it.

But that’s it. Even though I’m beginning to feel left out, I continue to close my eyes. I want to retain that feeling when I was a kid, when every movie was a surprise. When they were smart enough not to throw a visual from every scene of a movie at the audience in a trailer.

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