Posts Tagged ‘Trailers’

Everybody’s Marketing! Film and Theatre.

June 13, 2008

Not only does being Artistic Director of a theatre company (Theatre Unleashed) keep me too busy to make any money, but you couple that along with acting in the shows, writing original material for the shows, producing the shows, being at every meeting and on every committee…well, you start to see where my 40 hours a week goes.

But it’s all for a great cause (my need to be an artist), and I’m learning too much. More than I ever wanted to. I jest, it’s a good thing.

But all of the chores that pertain to the skill sets above, the one I didn’t mention, and the one that challenges me in ways that I enjoy is being the Viral Marketer on the Marketing Committee. As much as I love live theatre, I do love film, and this gives me the opportunity to combine both of my passions. Basically I’m shooting short films to help promote the stage shows.

But they aren’t just short films. The trailers are dictated by the tone of the shows. They have to get people curious enough to pay 20 bucks and sit in a seat for two hours…a few more dollars than a movie with explosions and stars. You have to excite them about the live experience.

Here’s a trailer I put together for our currently running show (check out the website for details and come see it! I’ll have a few other trailers below.

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Summer Trailers and their Marketing Plans – No more surprises for Batman.

May 27, 2008

***Normally an image would be here, but so as not to spoil anything, I have refrained from showing too much.***

How else to do a raspberry in the title of an article without doing a smiley? Hate it. I’ll sue myself!

It was inevitable that no matter how long I kept my eyes closed during the trailers of the new Batman film I was going to see what the Joker looked like. 2 images spread across the internet like wild fire. Okay, fine. I can live with it.

But that’s it. Even though I’m beginning to feel left out, I continue to close my eyes. I want to retain that feeling when I was a kid, when every movie was a surprise. When they were smart enough not to throw a visual from every scene of a movie at the audience in a trailer.

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My New Favorite Websites: For the Movie Buff in You

March 25, 2008

My absence from writing blogs will soon be explained along with hopefully some more film reviews and ponderings. Until then I thought I would introduce a few websites to you that are absolutely incredible and perfect for films buffs.

The first feeds two of my fascinations, first with the art form of the movie trailer and second with what has inspired directors to make the movies they do: Trailers from Hell. It’s a website in which filmmakers like Joe Dante, Rick Baker, John Landis, Mick Garris, Edgar Wright and handful more pick the most memorable movie trailers from their past and do a commentary for them. I’m discovering movies that have been lost to the public eye for ages. Some movies I love, like Peter Brook’s Lord of the Flies, some say more about the director than they could say about themselves (check out both of Eli Roth’s picks from the grindhouse exploitation days), others just leave me dumbfounded and wanting more, like Clint Eastwood’s The Beguiled or Invasion U.S.A in which we see that the three main characters were picked specifically because they resembled Bogart, Bergman and Peter Lorre.

It’s really a fun place to kill a few hours and learn about an era of film that I only get a glimpse of when filmmakers now feel some inspiration. You can see the beginnings of films like Slither, Hostel, slasher films and Hynovista! If this website interests you check out my other article: Sam Raimi “Haunted” by his Past…

The other website contains a short film I viewed some time ago and am just getting around to writing about now. It’s a truly remarkable achievement by filmmaker Martin Scorcese. He recreates three pages of a lost Alfred Hitchcock movie as if Hitchcock himself were directing it. The Key to Reserva.

Enjoy and look for more from me soon.